Thursday, February 02, 2006

the zero movement

According to the zero movement:

Why can't you have a sick of work day? Or why can't every weekend be long? And how good would it be if relationships came with a gap year?
The zero movement is about living life your way, a life free of limits and consequences.

And yes, it is inspired by Coca Cola. In particular, Coca Cola Zero, the new version of Diet Coke marketed at young males who are too embarrassed to drink Diet Coke.

Coca Cola thought their marketing campaign was clever and targeted towards the techno-savvy young. The thing about techno-savvy young males is that they are also a very cynical bunch, and saw through it straight away.

The thing is, Coca Cola tries to get as many people in the world drinking their "refreshing" over-sugared fizzy beverage with no nutritional value at all through marketing.

Then, they come up with another message associated with a sugar free Coke telling the same people they should do their own thing. What if they do NOT want to drink fizzy beverages with no nutritional value?

- 'Coke gets a zero for effort' in Sydney Morning Herald of 25 January 2006
- the zero coke movement
- the Zero Movement Sucks
- Coca-Cola Zero/the zero movement

Coca-Cola thought they'd be taking on Pepsi Max, but the campaign has failed disastrously. The only people drinking Coke Zero are Diet Coke drinkers trying it out (so they are "cannibalising" their own sales). My human told me that he had asked people he knew if they had tried it and their response was that Coke Zero tasted like a cheap imitation of Pepsi Max.

*As always, please check out Cooper and Camilla who always have interesting things to say.


It was another hot day. Another 37 degrees Celsius (99 degrees Fahrenheit). Yes, I still ate all my raw chicken wing in one go (I did chew and crunch). Why do humans lose their appetite in hot weather?

When my human was having his shower this morning, I went in and sat on the bath mat and we had a long chat. He thought I was asking him to stay home with me today. In reality I was talking to him in cat-speak about US Supreme Court, Justice Samuel Alito. He is so thick sometimes!


Blogger Dave Zero said...

Hi Keis. I reckon you're being a bit harsh on the zero movement. Me and my mate Jase think it's a really cool concept. We've started our own blog for followers of the zero movement to read and chat about all the great things we're doing to get more zero in our lives. Check it out if you like at


Monday, 06 February, 2006  
Blogger Keiser said...

Shameless dave and jase. Shameless! I don't whether to laugh or cry.

Tuesday, 07 February, 2006  

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